Some serious pressure here for the Toyota CEO:
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A coalition of 54 consumer and environmental groups from 26 countries have written a letter timed to coincide with the start of new CEO Koji Sato’s tenure asking that the company phase-out fossil fuels globally by 2035, and in Europe by 2030.
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The letter points out “decades of harm and deceit caused by Toyota” with respect to electric vehicle adoption, including cheating on emissions tests, which led to a record $180 million fine.
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Toyota has actively worked against electric cars over the last decade. The company has repeatedly spread EV misinformation.
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Toyota’s inability – or, perhaps more accurately, lack of desire – to adapt to the EV landscape seems to have been a factor in its downgrade.